Final Ad Project: 1001 Inventions

Mission Statement:The human body is a marvel only surpassed by its creator. A dozen systems and trillions of cells work in perfect sync to make even the most simplest of our gestures: a smile. The body is not only advanced in its construction it is also able to repair major damage, with a little helping hand. Medical tools such as scalpels, forceps, hooked needle and cat gut are innovations created centuries ago. With a few modifications to materials these tools are still in use today. The Ultimate Survival Kit incorporates these inventions along with a few modern touches. based on the needs of the specified consumer.

Target Market: 

• Homeowners 

• Extreme Outdoor Sports

• Private Military Contractors

Ad Type: 

• Literal

Words:

• Health

• Safety

• Preparation

• Protection

• Emergency

• Surgeon

• Kit

• First-Aid

• Fast

• Compact

Sample Slogans:

• Be Ready

• Be Preapared

• Don't Get Caught Without One

• Never Leave Home Without One

• Because You Care

• From Scrapes to Lacerations

• Sharp and Clean

• You Need This!

Final Slogan:

BE READY

Magazines:

• Combat Handgunsl
• Good House Keeping
  
• EXTREME SPORTS
  

Designer:

David Carson:
I based my watts project On David and I rather enjoyed the feel he gives to his advertisements so
I'm going to use his work for my inspiration.