Final Watts Poster

Final Ad Project: 1001 Inventions

Mission Statement:The human body is a marvel only surpassed by its creator. A dozen systems and trillions of cells work in perfect sync to make even the most simplest of our gestures: a smile. The body is not only advanced in its construction it is also able to repair major damage, with a little helping hand. Medical tools such as scalpels, forceps, hooked needle and cat gut are innovations created centuries ago. With a few modifications to materials these tools are still in use today. The Ultimate Survival Kit incorporates these inventions along with a few modern touches. based on the needs of the specified consumer.

Target Market: 

• Homeowners 

• Extreme Outdoor Sports

• Private Military Contractors

Ad Type: 

• Literal

Words:

• Health

• Safety

• Preparation

• Protection

• Emergency

• Surgeon

• Kit

• First-Aid

• Fast

• Compact

Sample Slogans:

• Be Ready

• Be Preapared

• Don't Get Caught Without One

• Never Leave Home Without One

• Because You Care

• From Scrapes to Lacerations

• Sharp and Clean

• You Need This!

Final Slogan:

BE READY

Magazines:

• Combat Handgunsl
• Good House Keeping
  
• EXTREME SPORTS
  

Designer:

David Carson:
I based my watts project On David and I rather enjoyed the feel he gives to his advertisements so
I'm going to use his work for my inspiration.

1001 Inventions

These are images from the 1001 inventions exhibit at the California Science Center.

Watts Ad with collage set-up

Another Shot in the dark

Ideas for Watts Ad

 

I think these are a start but are rather boring.

Pictures of the Watts Towers