Thursday, September 1, 2011
Bad Example of Product Advertisement
This advertisement is supposed to be selling a pill that makes you gain muscle mass, enhance your mood and get you better sleep. The target audience is men who are bodybuilders and compete in bodybuilding competitions because it is mentioned in the advertisement that this product is 100% legal. The client is HI-TECH Pharmaceuticals. It is not very clear what kind of advertisement this is because it is so vague, but the one that makes the most sense would be persuasive. This is because it can be assumed that if you gain muscle mass and have a better mood due to better sleep, you would get girls that potentially look like the one in the advertisement. This advertisement is unsuccessful because at first glance you cannot readily tell what the product is, whether a pill or powder. Also you cannot visually understand that it is a product that will make you gain muscle and sleep better. This advertisement would be better suited for a male enhancement product rather than a muscle building one.
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